ALPHA Natural LLC
After marketing the products we discovered that there was already a system we could tap into in order to build clients. Obviously, when marketing online it's much easier to target popular products that people are searching for and already know they want rather than sell them on something that needs to be explained to fully understand and appreciate the product.. In order to do that we'd have to have our primary products take a back seat to the more popular products we'd use as loss-leaders. That said, each of these loss-leaders in itself is a great product that fits a very specific need but they are not what we call our primary focus product lines. They are solely used in order to generate a new client with a product they already know they want, then we introduce them to our other product lines throufgh various marketing campaigns.